Over the past few months, when working with new clients, many have expressed to me that they have never worked with a contract writer before and they are not sure how the process works. To me, this is a perfect opportunity to discuss expectations–both theirs and mine–and, though this may sound ambitious, define a workable process for contract writers that follow me.

There are a number of misconceptions about the writing process. Some are fearful of it, and that’s why they’re hiring you. Then there’s the other end of the reverence spectrum–those who feel you should be able to “churn out” web copy, bios or whatever you are writing for them overnight. Both of these misconceptions are not the way we want people to see writing, so it’s valuable to discuss the writing process.

More important, it’s essential to discuss your writing process. When assigned a press release, do you write it from start to finish in one sitting, give it a quick edit and then hit “send” to turn it in? Or, do you write a draft, let it marinate for a day or two and then send it off? These are questions you should be able to answer for yourself and for your client.

Over the next several days, I will present a series on outlining the process of working with a freelancer. Here is the beginning:

Step 1: Clips and References – I send my prospect clips and references so she can decide if I am a good fit for the project she has in mind. This is where it’s important for a freelancer to have a website set up, so that clients can review samples, testimonials and other information. As she reviews the clips, she is free to let me know if she would like to see samples of other types of writing (e.g., press releases, whitepapers). If the potential client decides to work with me, we set up a time to chat about the project, rates, timelines and expectations.

Next post: the Projects and Rates discussion. In the meantime, what do you feel is important when sending a client clips and references to review? Do you send clips you already have in your portfolio? Have you ever written a sample, per a potential client’s request, for that specific project?

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